Moonbug Entertainment Launches Cocomelon Can Help Campaign

Emily Johnson

-Mar 12, 2026, 1:03 PM

moonbug entertainment launches cocomelon can help campaign

“CoComelon Can Help” is a tribute to parents and caretakers and the challenges they face, like potty training, and focuses on how the songs in CoComelon’s various shows can help. CoComelon is speaking to parents directly with “CoComelon Can Help,” a yearlong campaign that advocates for more support for parents during a period when social media regularly piles on a wave of advice and... That pressure runs deep, with 41% of parents reporting that they feel too stressed to function most days, according to data from the U.S. Surgeon General shared in press details. CoComelon’s marketing push highlights its content, which is created with child development experts and designed to teach life skills through music, as a means to help parents navigate key developmental stages with their children. CoComelon was created in 2005 and started as a YouTube series before being acquired by Moonbug Entertainment and expanding to Netflix in 2020.

Shows under the CoComelon umbrella include its eponymous series, “CoComelon Classroom,” “CoComelon: JJ’s Animal Time,” and “CoComelon Lane.” The campaign focuses on three of the biggest challenges parents face — potty training, bedtime and mealtime — according to insights gleaned from usage stats. For instance, the “Potty Training Song” is the most popular potty training video on YouTube with over 420 million views, per the brand. Later this year, CoComelon will create pop-up restrooms called “Gotta Go Zones” in New York City, Nashville and Los Angeles to help parents celebrate when their kids finally “go.” The brand’s “Yes Yes Bedtime Song” has over 1.7 billion views on YouTube, leading it to launch a new web series meant to deliver a fresh take on lullabies and nighttime rituals. A “Yes Yes Vegetables” video focused on overcoming picky eating has garnered over 3.3 billion views.

In response, the brand will release updated songs, curated playlists and life hacks on the topic. Moonbug Entertainment has launched its first-ever ad spot as part of the most significant branding campaign to date for flagship property CoComelon—targeting parents in need of little support. The CoComelon Can Help campaign includes a 60-second ad spot produced by ATTN: that shows families how to use CoComelon to navigate daily routines (like getting dressed and going to the bathroom). Also planned are humorous billboards (by No Problem), social media partnerships and a refreshed website for parents with parenting tips and tricks. Moonbug is launching the campaign to push the message that CoComelon isn’t just about entertainment; the brand can also help make day-to-day family life easier, reduce stress and make kids and parents laugh, says... “With this campaign, we’re making the hard parts of parenting feel just a little easier, meeting families where they are—on and off screen.”

Almost half of all parents (41%) feel too stressed to function most days, according to a 2024 report from the US Surgeon General, which Heil points to as evidence that a campaign like this... She also notes that families are already turning to CoComelon in waves for daily support in managing things like taking a bath (“Bath Song” has nearly seven billion views on YouTube) and going to... CoComelon Can Help is an effort to give them more content they can use along these lines. “We’re seeing parents engage with Cocomelon Can Help in exactly the way we hoped—with purpose and joy,” says Heil. “They’re using our content as a tool, sharing parenting wins online, like a toddler finally trying broccoli thanks to “Yes Yes Vegetables.” This campaign shines a light on those small but mighty moments, reminding... Moonbug Entertainment-owned CoComelon is launching its first brand campaign for the popular TV show.

CoComelon, known for its nursery rhymes, is one of the biggest children’s shows today. As of May 2024, it was the third most-subscribed and second most-viewed channel on YouTube. All eight seasons of the show also appeared in Netflix’s top 100 shows of 2024, Deadline reported. The campaign, titled “CoComelon Can Help,” includes an ad and a series of initiatives focused on assisting parents and caregivers across the U.S. The 60-second spot, which was produced by ATTN, features a montage of different parents singing CoComelon songs to navigate daily routines with their children like, “this is the way we put on our clothes,”... Katelynn Heil, head of brand marketing and franchise strategy at Moonbug Entertainment, said the goal of the campaign is to make sure families feel seen, supported, and celebrated so they don’t feel alone.

Saleah Blancaflor is a TV reporter at ADWEEK. Parenting is hard, even if you have an amazing support system. Desperate times call for nursery rhymes, so Moonbug Entertainment is launching a new ad campaign to highlight how CoComelon can help. “CoComelon Can Help” demonstrates how the series’ catchy rhymes and songs can ease the burden on parents in their everyday lives. Airing today on most platforms, the 60-second spot follows a day-in-the-life of parents across the U.S. using CoComelon’s tunes, tools, and lessons to help their kids learn and grow.

From potty training to picky eating, families can use CoComelon to tackle any situation life throws at them! Moonbug Entertainment’s year-long campaign will focus on the three biggest challenges parents face, inspired by CoComelon’s most popular songs. To celebrate their potty training milestones, kids can party at the pop-up “Gotta Go Zones” in New York City, Nashville, and Los Angeles. If your little one is a “Yes Yes Bedtime Song” fan, CoComelon is releasing a cozy new web series full of lullabies and nighttime rituals, perfect for winding down. Got a picky eater on your plate? Parents can check out new CoComelon songs, playlists, and life hacks to help kids get munching.

Alongside the ad, Moonbug is also launching a series of new initiatives that make the hard parts of parenting a little easier. Among these is the Melon Squad, a coalition of nonprofits, parent-owned organizations, and national restaurant chains dedicated to supporting families in their communities. These groups will offer busy families house cleaning and fridge stocking services, provide activity kits while dining out, and plan events like mom’s night outs or local playdates. There's a rhyme for every time. | Source: Moonbug Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor...

If you're already a paid subscriber, please sign-in. The U.S. Surgeon General reports that 41% of parents feel too stressed to function most days. "CoComelon," the animated series, wants to lend a hand. Its first digital ad campaign —"CoComelon Can Help" — centers on how parents can use CoComelon songs for daily routines. ATTN did the 60-second creative spot for the client, which runs on Meta, IG, Tik Tok and YouTube.

The year-long effort focuses on three of the biggest challenges parents face: potty training, bedtime and mealtime. The debut ad kicks off 'CoComelon Can Help,' a campaign that shows how songs can help families through real moments LOS ANGELES, April 15, 2025 /PRNewswire/ -- By Katelynn Heil, Head of Brand Marketing and Franchise Strategy, Moonbug Entertainment. Parenting today is hard. Social media piles on constant advice and pressure, but not enough support. As a mama of three kiddos under six, I feel that—deeply.

And we've heard the same from hundreds of families. Even the U.S. Surgeon General reports that 41% of parents feel too stressed to function most days.1 We're making the hard parts of parenting feel just a little easier, meeting families where they are—on and off screen. That's why millions of us turn to CoComelon for help with routines, milestones, and everyday moments. "The Bath Song" alone has nearly 7 billion views, and our "Potty Training Song" is the most-watched of its kind on YouTube.

Parenting today is hard. Social media piles on constant advice and pressure, but not enough support. For parents with multiple young kids, that struggle is deeply felt. Many families share the same experience. Even the U.S. Surgeon General reports that 41% of parents feel too stressed to function most days.

That’s why millions of families turn to CoComelon for help with routines, milestones, and everyday moments. “The Bath Song” alone has nearly 7 billion views, and the “Potty Training Song” is the most-watched of its kind on YouTube. These aren’t just views—they’re moments of support on busy days. And now, caregivers are being offered even more of the support they deserve through CoComelon’s biggest brand campaign yet: CoComelon Can Help. With this campaign, the goal is to make the hard parts of parenting feel just a little easier, by meeting families where they are—on and off screen: A new ad spot featuring real families: Launching today, the 60-second ad highlights how CoComelon songs help real parents with routines (like “this is the way we put on our clothes!”) and milestones (“went...

Moonbug Entertainment Launches Cocomelon Can Help Campaign

People Also Search

“CoComelon Can Help” Is A Tribute To Parents And Caretakers

Shows Under The CoComelon Umbrella Include Its Eponymous Series, “CoComelon

In Response, The Brand Will Release Updated Songs, Curated Playlists

Almost Half Of All Parents (41%) Feel Too Stressed To

CoComelon, Known For Its Nursery Rhymes, Is One Of The