‎filtr Global Apple Music

Emily Johnson

-Mar 12, 2026, 5:58 PM

Filtr offers playlists for any occasion or mood. We want to help you find the best music, whether you’re looking for the latest hits, a soundtrack for studying, music for your dinner party, or a playlist to boost your workout performance. Filtr is a leading playlist and music recommendation brand powered by music experts in over 35 countries around the globe. Our goal is to provide the perfect soundtrack for any occasion, whether you're going for a run, hosting a dinner party or looking for the best new music Filter is a music curation and playlist brand operated by Sony Music Entertainment. It's known for creating and sharing playlists across various music platforms like Spotify, Apple Music, Amazon, and SoundCloud.

Filtr aims to provide music recommendations and inspiration for different moods and occasions, catering to a global audience while promoting Sony’s newest and trending artists. When I started at Sony, all of Filtr’s playlists used the same tired cover template – which was practical in the sense that Filtr has over 100 unique playlists and it was my responsibility... But the brand felt stale, monotonous, and clearly corporate. When I headed the Filtr rebrand our goal was to develop several fresh new “mini brand” templates that could be used for several playlists spanning several genres, were easy to update manually on a... What I developed is the branding below, featuring three overarching templates for Filtr’s most popular playlists that require the most frequent visual updates as well as a half dozen bespoke covers for seasonal or... Additionally, I developed static and video social ads for our most streamed playlists including Viral Hits and Hit Songs – brands that took on a life of their own and served as the blueprint...

Above cover features: Hit Songs 2024 – Tate McRae; Chill Songs – Jade LeMac; Late Night Electronic & Dance – Party Favor;Pop Matters - Dove Cameron; Relax & Discover - Darren Kiley; Up Next... Classic rock hits from across the decades featuring legendary guitar anthems. Over 100 million songs, always ad-free. The highest sound quality with immersive Spatial Audio1 and lossless audio.2 Access to exclusive content, including artist interviews and live concerts. This is everything music was meant to be. Sign up today and start listening for free.

Share Apple Music with up to five people with a Family Plan. Get started if you’ve purchased an eligible device. Students get 1 month of Apple Music free, plus access to Apple TV.

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Filtr Offers Playlists For Any Occasion Or Mood. We Want

Filtr Aims To Provide Music Recommendations And Inspiration For Different

Above Cover Features: Hit Songs 2024 – Tate McRae; Chill

Share Apple Music With Up To Five People With A

Share Apple Music with up to five people with a Family Plan. Get started if you’ve purchased an eligible device. Students get 1 month of Apple Music free, plus access to Apple TV.